Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
measurement
Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
Sky Media new insight chief to ramp up data-driven TV
Sky Media has vowed to step up its data-driven strategy with the appointment of Thinkbox chief Matt Hill as its…
Be more honest about digital or face axe, agencies told
The days when agencies could pull the wool over their clients’ eyes about the effectiveness of their digital marketing activity…
Getting a multichannel view of campaign performance
Many digital marketers assume their campaigns will be inherently easier to track, since they comprise more digital tactics. However, there’s…
Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…
Blinkered CMOs wasting months on failing campaigns
Chief marketing officers are operating under an “efficiency illusion” when it comes to their advertising, with more than nine out…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
How server-side tracking can tick all the boxes for CX
At a time when everyone is obsessed with the customer experience, and with measurement in an increasingly tricky landscape, I…
How to measure creative impact in a data-driven world
Captivating narratives and visuals aside, marketing is heavily reliant on data-driven approaches to thrive. However, one area many marketers struggle…