Apple changes strike at the core of email measurement
New email marketing figures have raised serious questions over the authenticity of open rates as a measurement of success with…
New email marketing figures have raised serious questions over the authenticity of open rates as a measurement of success with…
The DMA has joined forces with Dentsu agency Merkle for a new initiative designed to provide marketing chiefs with guidance…
Marketers might be continuing to plough more and more of their budgets into digital but most still admit that a…
Marketing data and analytics consultancy Kantar is launching a new marketing effectiveness practice to help brands determine their marketing strategy…
Marketers looking to survive – and even thrive – in the coming 12 months are being urged not to leave…
Charity marketers are being urged to redouble their efforts to ensure they are embracing the most effective channels to reach…
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…
The IAB UK, is attempting to move on from a ruling which deems its adtech framework as breaching GDPR, by showing the love…
Advertisers were having such a good time until the end of the third-party cookies was announced and measurement solutions such…
The UK’s most influential marketing chiefs have admitted to a deep mistrust of the accuracy of campaign performance data available…