Firms tout basic rights as perks as hiring crisis deepens

office2The UK’s recruitment crisis is being fuelled in part by the fact that almost half of companies are promoting statutory requirements or basic workplace rights as major perks in their job ads, with some even offering “free tea” as a top benefit.

So says a damning new analysis by employee benefits platform Rippl, which studied recruitment advertising on the largest job listing sites and found that 46% of them were touting “benefits” such as annual leave, statutory sick pay and pensions.

A company pension was present in 124,600 job ads, while 20 days’ holiday was mentioned in just over 2,000 (the minimum requirement after bank holidays). Statutory sick pay was mentioned 253 times, even though it is illegal not to pay this.

Rippl also found employers offering perks such as free or on-site parking (more than 150,000 mentions), which some candidates might already expect from an employer.

One of the most underwhelming benefits on offer was “free tea”, which featured 1,078 times, while “free fruit” was mentioned 675 times and one company even offered “free water”.

More unusual perks included free pizza, raffles, and beanbag chairs.

Rippl CEO Chris Brown said: “While complementary fruit or Friday office pizza are nice to have, these perks do little to attract or retain top talent in today’s competitive job market, nor do they help nurture a meaningful relationship between an employer and its employees. These companies are offering the bare minimum, and employees can see straight through it.”

He added: “Offerings such as flexible working and genuine wellbeing support would be more likely to resonate with potential workers. In doing so, companies can create a positive, purposeful and attractive workplace culture that fosters employee engagement, productivity, and retention.”

Last month, a study by Reed Talent Solutions revealed that three-quarters (75%) of recruitment managers believe there is a major gap between the skills their organisation has and those it needs to meet its goals but half of all UK businesses find it much harder to hire talent now than they have done at any time during the past five years.

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