Brits head to shops, not online, for Xmas spending spree
Fresh evidence has emerged that more UK consumers are shopping instore than online this Christmas, as spending on gifts and…
ecommerce
Marketers ‘must tap into the Xmas generational divide’
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
Shoppers go wild as Brits debunk Black Friday fatigue
Claims that Black Friday is losing its appeal appear to be wide of the mark, to put it mildly, with…
Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
Young women need help with ‘me money’, brands told
Brands are being urged to help Gen Z and Millennial women navigate the painful swing between “girls just wanna have…
Three-quarters of top sites ‘fail to get consent for ads’
Online businesses continue to be in breach of one of the key tenets of data protection law, with a new…
Happy Clickmas: Retail brands ready for online bonanza
UK consumers are set to do more of their Christmas shopping online this year than ever before, and, despite the…
Harrods overhauls platform for online shopping boost
Harrods has revamped its online shopping platform as part of a major transformation of its digital operations designed to provide…
Amazon is top site for festive ideas but pets are top dog
Amazon remains the top destination for UK consumers who are seeking ideas for festive gifts and other seasonal purchases, with…
Online brands urged to go ‘full funnel’ or risk grim Q4
Ecommerce brands could be paying a high price for adopting a defensive summer strategy, as those who have prioritised digital…