Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
direct marketing
Aldighieri takes top DMA role as Combemale steps aside
DMA chief executive Chris Combemale is to step down after 15 years at the helm, triggering the promotion of managing…
Bellwether reaction: Learn how to protect against frost
The latest IPA Bellwether Report shows the green shoots which emerged earlier this year have now been caught in a…
Direct marketing glows as adspend is hit by big freeze
Uncertainty over the imminent Autumn Budget triggered a mass pause on total marketing budgets during the third quarter of 2024,…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
It’s time to be loud and proud about direct marketing
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
Ogilvy One returns in comeback for ‘direct marketing’
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…
‘Greenwashing’ hits print industry and vulnerable, too
Brand owners’ are using false environmental claims to get customers to switch away from paper to digital communications, in a…
Mail proves godsend for vulnerable during pandemic
Consumer campaign group Keep Me Posted, spearheaded by industry champion Judith Donovan, is ramping up its fight for organisations to…