ICO paves way for public sector to ramp up DM activity
Government departments and local councils could soon be ramping up their direct communications – promoting anything from healthy lifestyles to…
direct marketing
Statutory DM Code joins ICO’s mushrooming ‘to-do’ list
Marketers bracing themselves for the imminent launch of the new statutory UK Direct Marketing Code of Practice can rest easy…
Opt-4 shuts after 15 years as coronavirus takes its toll
Opt-4, the pioneering data protection compliance consultancy launched by industry stalwarts Jenny Moseley and Rosemary Smith, has closed its doors…
The real solution to the ICO’s Direct Marketing Code
Since the introduction of GDPR, many firms have begun to fear the knock-on effects of tighter privacy controls on customer…
Sales teams ‘crying out for better marketing support’
UK technology businesses are potentially losing out on millions of pounds in revenue because their marketing teams are clueless about…
Mail blames the ICO for blocking coronavirus warnings
Information Commissioner Elizabeth Denham’s alleged love affair with the Daily Mail Group appears to have ended abruptly after the newspaper…
ICO Code will set industry back 20 years, DMA claims
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…
Marketers urged to have their say on draft DM Code
Brand owners, charities, public authorities, data firms, tech giants and anyone else who uses data-driven marketing techniques – in other…
HSBC hauls in direct and digital shops for roster review
HSBC is running the slide-rule over its direct and digital agency roster as part of a statutory review which the…
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…