ID expert: ‘Lie to protect your data’
A cyber crime expert is risking the wrath of the data industry after urging online users to lie about their…
digital marketing
Avis hands Euro loyalty to ICLP
Car hire firm Avis is understood to have handed the launch of its pan-European loyalty scheme to ICLP following a…
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…
DM heritage will tackle ‘new austerity’
Direct marketing as we once knew it, is no more. The good news is almost everything is direct now. Almost…
Yet another mobile app? Why bother?
A few years ago, I used to dread the word “viral”; or rather, the statement, “We should do a viral”….
SFW hires Kitcatt Nohr top planner
Stephens Francis Whitson has bolstered its planning department with the appointment of Kitcatt Nohr’s Chris Ridd as senior planner. Ridd,…