Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
data strategy
Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
How you can thrive in 2025…with ‘new’ digital marketing
As 2025 takes hold, our thoughts turn to the trends that will shape the digital marketing industry over the next…
UK to rein in customer data use in big tech crackdown
New measures to block tech giants from using their huge banks of customer data to give themselves an unfair business…
Marketers warned as Brits threaten to cut screen-time
UK consumers have sent out a warning to digital marketers, with a third of mobile phone users vowing to slash…
John Lewis chief Lock departs to take up ‘passion role’
The John Lewis Partnership executive who has led the retail group’s reprise of its Never Knowingly Undersold price promise is…
Tesco and Sainsbury’s wrap up Xmas as sales top £13bn
Tesco and Sainsbury’s have emerged victorious in the battle for festive supermarket sales, witnessing increases of 5% and 3.5%, respectively,…
1st Central drafts in Armadillo to ramp up CRM strategy
Motor and home insurance provider 1st Central is aiming to accelerate growth with the appointment of Bristol agency Armadillo to…
Nectar roots for conservation with Woodland Trust deal
Nectar360, which owns and operates the Nectar loyalty scheme, has extended its partnership with the Woodland Trust until 2027, allowing…
Big issues to tackle in 2025: Can you remain relevant?
In the fourth and final article in our series, Decision Marketing looks back over the past 12 months – and…