‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
customer loyalty
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…
Morrisons launches new burst for More Card scheme
Morrisons is ratcheting up its commitment to the More Card loyalty scheme with the launch of a new brand platform…
Morrisons unleashes More Card ‘big bazooka’ price cuts
Morrisons is ratcheting up the loyalty pricing wars by slashing the cost of over 2,000 products for More Card club…
Data still key as brands step up battle for Brits’ loyalty
The cost-of-living crisis is continuing to play a significant role in shifting consumer behaviour, forcing brands to reconsider how they…
Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
Deliveroo delivers VIP scheme to bring in top spenders
Deliveroo is aiming to attract customers with deep pockets by launching an invitation-only VIP subscription scheme that offers exclusive access…
Lidl bolsters loyalty scheme to offer greater discounts
Lidl has boosted its loyalty scheme, introducing new weekly rotating discounts for members on a selection of products as it…
‘Immersive and interactive’ websites garner more loyalty
Online retailers are being urged to focus more on making their sites immersive and interactive and not just convenience and…
Acxiom signs deal with loyalty firm behind KFC Rewards
IPG-owned data and insight giant Acxiom has become the first company in Europe to strike a partnership deal with Antavo,…