Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
adspend
Ad growth forecast up but big tech issues loom large
Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth…
Adspend forecast to top £40bn this year after Q2 boom
Economists looking for evidence of growth in the UK economy need look no further than the advertising and marketing industry,…
Bellwether reaction: Learn how to protect against frost
The latest IPA Bellwether Report shows the green shoots which emerged earlier this year have now been caught in a…
Direct marketing glows as adspend is hit by big freeze
Uncertainty over the imminent Autumn Budget triggered a mass pause on total marketing budgets during the third quarter of 2024,…
First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
AA/WARC report reaction: ‘Green shoots or false dawn?’
New figures from the Advertising Association/WARC Expenditure Report, reveal total UK adspend increased by a record 9.3% to £9.2bn during the…
It’s coming home: Q1 spend hits high; Q2 to score again
UK adspend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a…
How to find programmatic efficiencies to stay ahead
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
Global adspend to top $1trn with AI in the driving seat
Global advertising revenue is set to grow 7.8% in 2024 to $989.8bn, and another 6.8% in 2025 to $1.1trillion, driven…