Marketers urged to put data at the heart of everything
Marketing chiefs must embrace fundamental change in how they approach their roles, and put data at the heart of not just their…
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Bellwether reaction: Is sales promotion killing brands?
New figures from this week’s IPA Bellwether Report reveal that marketers across the UK are ditching main media spend to…
Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
Door drops show mettle as industry rides out the storm
Annual expenditure on door drops has held firm year-on-year, with both spend and volume resisting budget cuts, despite a largely…
Retail media to rescue as Brexit still haunts UK market
Retail media is set to help shore up the UK advertising market, which is facing the squeeze from the cost…
Insecure CMOs urged to build ties to protect budgets
Marketers might talk a good game but it seems beneath that tough exterior lies a gibbering wreck, with two-thirds of…
Bellwether reaction: Short changed in the long term?
The advertising and marketing industry has once again shown its resilience, with the latest IPA Bellwether report showing the sector…
Brands back bullish budget setting as optimism returns
Marketing chiefs appear to be still winning the arguments against cutting adspend during hard times, with budget growth surpassing last…
CMOs urged to ditch jargon and buddy up with the CFO
Marketers are being urged to defend their budgets by wooing the chief financial officer as a key ally and then…
Brands wake up to folly of cuts as ad budgets hold firm
Brand owners are holding their nerve in the face of impending doom, and appear to have finally woken up to the…