H&M hands role to Cambridge Analytica whistleblower
H&M has enlisted the help of Cambridge Analytica whistleblower Christopher Wylie – the man who lifted the lid on the…
artificial intelligence
AI won’t save ad industry but it can redefine marketing
If you believe the headlines, AI may just be the answer to improving most sectors. From an artificial intelligence tool…
Edwina Dunn joins body to advise Govt on data ethics
The Government has revealed the line-up for its new Centre of Data Ethics & Innovation, with Starcount boss and data…
UK brands staff up for push into artificial intelligence
UK brands are embarking on a major recruitment drive to adopt artificial intelligence as they race to make sense of…
Future embraces AI to boost personalised marketing
Future, the publishing company behind Total Film, Music Week and Four Four Two, is building a 360-degree profile of its…
Brits back AI to improve shopping but fear for privacy
The majority of Brits believe that introducing AI systems will improve the overall consumer shopping experience but are at odds…
Adspend to beat Brexit but AI will be the real winner
Brexit uncertainty might be giving UK businesses the screaming habdabs but marketing budgets will silence the doubters, according to a…
Top fashion brand hails data strategy for online lift
Designer label Diane von Furstenberg – sported by the likes of Julia Roberts, Jessica Biel and Naomi Watts – has…
UK bosses eye up data scientists as crucial for growth
Anyone doubting the importance of data science to the future of prosperity of their business should think again; UK bosses…
Jeweller to the stars adds sparkle with email platform
UK jeweller Astley Clarke, the brand sported by the likes of Adele, Minnie Driver, Nigela Lawson, Sofia Wellesley and Laura…