Most brands still learning how to tap into the rise of AI
Further evidence has emerged that the rise of AI is more hype than substance, with only about one in ten…
technology
99% of brands plan martech overhaul in the year ahead
Businesses might have already invested billions in their martech systems but nearly all (99%) are planning to make changes to…
Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…
Women in technology demand smoother path to the top
The battle of the sexes is still raging in the tech sector with more than two-thirds of women believing that…
‘Smart devices collecting data with reckless abandon’
Tech companies stand accused of making “excessive” requests for access to users’ personal data, with smart devices such as TVs,…
Marketers feel the strain as workload goes through roof
Brand owners are piling ever more responsibility onto their marketing chiefs, with remits being expanded to cover areas including design,…
Heineken app helps fans ‘live the moment’ at concerts
Heineken is aiming to encourage music fans across the world to ditch their phones at live events by downloading a new…
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
Just Eat post-purchase AI tool ‘to reward customers’
Online food delivery marketplace Just Eat Takeaway.com has followed rival Deliveroo as well as Asos, Vinted and Macy’s in adopting…