Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
technology
80% of marketers anxious about agency use of GenAI
Nearly two-thirds of brand owners are already using generative AI in their marketing strategies, but 80% have expressed serious concerns…
ITV launches online coupon search service, ‘Kerching’
ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing…
Insight chiefs woo ‘outsiders’ for AI recruitment drive
Data and insight professionals are facing an uphill battle to adapt to the impact artificial intelligence tools are having on…
Poor broadband costs London SMBs ‘£22bn in income’
Slow and unreliable workplace broadband might be a major issue for small businesses in rural locations but it seems it is…
Accenture Song hires chief who led IPG’s Acxiom deal
Accenture Song has appointed the man who led IPG’s $2.3bn acquisition of Acxiom as its new global head of data…
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…
Havas snaps up digital and tech specialist for data boost
Havas is strengthening its offering with the acquisition of digital, tech and data specialist DMPG, as part of its plan…
UK lags behind in optimising AI tools but the race is on
Further evidence has emerged of companies’ failure to move beyond AI pilots, with a new analysis revealing only 10% of…
Rolling out AI pilot schemes proves a ‘criticial challenge’
Generative AI has undoubtedly swept through the marketing industry like a dose of salts, with seven-in-ten UK businesses already seeing…