Direct marketing hits 20-year high in upbeat Bellwether
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
New figures from this week’s IPA Bellwether Report reveal that marketers across the UK are ditching main media spend to…
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
The advertising and marketing industry has once again shown its resilience, with the latest IPA Bellwether report showing the sector…
Marketing chiefs appear to be still winning the arguments against cutting adspend during hard times, with budget growth surpassing last…
The advertising and marketing industry appears to have fought off the prophets of doom for another quarter, with the latest…
Brand owners are holding their nerve in the face of impending doom, and appear to have finally woken up to the…