EasyJet ditches the ‘big shoot model’ to tap into creators
EasyJet and EasyJet Holidays have launched the first campaign to be devised under the brand’s new approach to advertising, which…
VCCP
Cadbury’s unwraps ‘Memory’ ad with dementia twist
Cadbury is tapping into its partnership with Alzheimer’s Research UK for the latest instalment of the Dairy Milk “There’s a…
AI ‘granny scambaiter’ Daisy joins O2 war on fraudsters
O2 is mounting a fightback against the ever-rising tide of telephone fraudsters by launching an AI-generated “granny scambaiter” called Daisy,…
Kwik Fit lays down ‘drive away happy every time’ ad blitz
Car maintenance provider Kwik Fit has unveiled a “surreal” ad campaign featuring a helpful, friendly Kwik Fit technician who rolls…
Ex-LadBible chief nets MD role in VCCP Media shake-up
Former LadBible director of marketing and communications Lindsay Turner has emerged as VCCP Media’s new managing director as part of…
Walrus jumps into speedboat for Virgin Media O2 blitz
Virgin Media O2 is continuing to embrace the animal kingdom to push its broadband services, with “Highland Rider” and “Goat…
‘Deliberately blunt’ TfL ads expose real-life staff abuse
Transport for London is using real-life incidents of staff abuse to send a clear message to perpetrators that they will…
Cadbury uses GenAI to place customers in classic ads
Cadbury has launched a new GenAI-powered tool named “My Cadbury Era” which places users in classic Cadbury posters as part…
Co-op flags up 180 years of history for new era of retail
Co-op Group is returning to its roots for a new brand platform and integrated campaign to remind the British public…
Co-op pools creative and strategy after major review
Co-op Group has consolidated its creative and strategy accounts into VCCP London after handing the agency a one-off brief earlier this…