Millennials on top in social commerce growth spurt
Brand owners are being urged to rethink their social commerce strategies on the back of a new analysis which shows…
social commerce
No ding-dong: Avon admits parties ‘not for everybody’
Avon, the global direct-sell beauty company that can trace its roots back to the 1880s, is shaking up its shopping…
Brands urged to tap into rise of ‘impulsive’ under-40s
The economic squeeze that is forcing huge swathes of Generation Z and Millennial consumers out of the housing market is…
Retailers ‘in the dark over where social spend ends up’
Social media spend might be soaring but over two-thirds (68%) of retail marketers are not in full control of where…
TikTok merchants go ‘up West’ with Oxford St pop-up
TikTok is venturing into the land of bricks and mortar retail by opening a pop-up shop on London’s Oxford Street…
Covid consumer behaviours are here to stay, say CMOs
Marketers still resisting the Covid-inspired “new normal” – triggered by changes in consumer behaviour during the pandemic – need to…
CX ‘key to unlocking $605bn social commerce market’
Social commerce might be on the crest of a wave, with one forecast predicting the market will be worth $605bn…
TikTok takes off as Covid fuels rise of social commerce
TikTok’s drive for a major slice of the online shopping market has gone into overdrive since the start of the…
Avon rings the changes with first campaign on TikTok
Avon, the global beauty company that can trace its roots back to the 1880s, has made its debut on TikTok,…