Stop, look and listen: ‘Audio ads are the one to watch’
Marketers are missing a trick by not including audio in their campaigns, with growing evidence to suggest that not only…
radio
In pod we trust: Young prefer audio over social media
Podcasts have emerged as the new go-to medium for brand discovery, especially among younger audiences, with a new study suggesting…
Virgin Atlantic shot down over ‘sustainable fuel’ ad
Virgin Atlantic has had its wings clipped by the advertising watchdog over a radio ad which claimed that sustainable aviation…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
Nationwide ‘greedy banker’ ads end up on the scrapheap
Nationwide Building Society’s “tongue in cheek” ad campaign starring actor Dominic West as the greedy and unsympathetic head of a…
New ad blitz demands end to rehab postcode lottery
A major new outdoor and digital radio campaign is calling for an end to the postcode lottery for NHS rehabilitation…
Adspend hits £34.8bn despite tarnished golden quarter
The UK’s ad market defied a major slowdown in the second half of 2022 – including a disastrous golden quarter…
TV and radio chiefs back Bill to level media playing field
Commercial TV and radio bosses have welcomed Government plans to give the UK’s biggest broadcasters new privileges and freedoms to…