Mail the ‘most influential channel’ for British voters
The Labour Government’s honeymoon period may be well and truly over – and another general election years away – but…
political advertising
Election delivers mail boost as volume and attention rise
New figures confirm that July’s snap general election prompted a major boost in mail volumes in Q2 2024, while at…
ICO lays into Labour Party over data request backlog
The Labour Party has become the latest organisation to incur the wrath of the Information Commissioner’s Office after being issued…
AA/WARC report reaction: ‘Green shoots or false dawn?’
New figures from the Advertising Association/WARC Expenditure Report, reveal total UK adspend increased by a record 9.3% to £9.2bn during the…
It’s coming home: Q1 spend hits high; Q2 to score again
UK adspend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a…
Industry vows to work with Labour to boost UK economy
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…
Rise in election hate speech sparks online ad warning
As voters head to the polls, brands are being warned to be vigilant ahead of a challenging news cycle to…
Even a robot manifesto has Sunak’s Tories on the ropes
The Conservatives might be relying on Boris Johnson to rally the troops – and the voters – ahead of tomorrow’s…
New campaign urges young voters to enlist three friends
A new campaign is being launched to mobilise the youth vote by urging young people to encourage three of their…
Labour and Tories ramp up mailshots as election looms
Claims that the July 4 general election will be won or lost on Instagram and Facebook appear simplistic at best,…