How you can thrive in 2025…with data-driven precision
Once again, advertising is set to operate against a backdrop of uncertainty this year. Amid ongoing price pressures and global…
personalisation
Big issues to tackle in 2025: What’s the future for AI?
In the second of our series of articles, in which Decision Marketing is looking back over the past 12 months…
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
Black Friday ‘lays foundations for true customer loyalty’
Some marketers may still view “cyber month” – typified by Black Friday and Cyber Monday – as a short-term tactic…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
Personalisation ‘set to take the hassle out of shopping’
British consumers feel personalisation will finally take the grind out of shopping, with nearly three-quarters (72%) of GenZers believing data-informed…
Tesco brings in new chief for data-driven revenue boost
Tesco is planning to ramp up its data and personalisation operations to create new company-wide revenue streams, with group customer and…
Revealed: The champs and chumps of personalisation
The UK has arguably been at the forefront of data-driven marketing for decades but when it comes to the holy grail…
Finance brands warned that slang is way too ‘cheugy’
Finance brands which are thinking of trying to stand out from the crowd by using colloquialisms and slang might want…