Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…
health
New ad blitz demands end to rehab postcode lottery
A major new outdoor and digital radio campaign is calling for an end to the postcode lottery for NHS rehabilitation…
Body-care start-up Luna slaps vulva over ‘phallic Tate’
Luna Daily, a challenger body-care start-up on a mission to remove the feminine hygiene category as it is known today,…
Kite Factory nets Swiss herbal brand’s expansion drive
Swiss herbal sweet and tea brand Ricola, which markets soothing drinks and cough drop ranges, is aiming to bolster its…
Benenden Health rolls out repositioning with new blitz
Benenden Health is aiming to tackle preconceptions about private healthcare with the launch of a new multi-platform ad campaign, complete…
FMCG rivals join forces to fight soaring hygiene poverty
The UK’s biggest personal care and household brands are joining forces for a new initiative launching in 700 UK Tesco…
OMD nets global Beiersdorf digital, data and tech brief
Beiersdorf, the €8.8bn turnover company behind global brands Nivea, Elastoplast, Coppertone and Eucerin, has appointed OMD as its single media…
Can’t get it up? Meta refuses erectile dysfunction ad
Meta has been accused of turning its back on those who suffer from erectile dysfunction after both Facebook and Instagram…
Total Media puts best foot forward to land Scholl brief
Leading footcare brand Scholl – launched in 1906 by podiatrist William Mathias Scholl – is aiming to embrace 21st century…
Gymbox mocks ‘grunt and grind’ rivals with fitness blitz
London-based fitness firm Gymbox is launching a new campaign designed to reinforce its brand position as the “antidote to boring…