Industry braced for major disruption in online ad market
Marketers remain unprepared for the widescale disruption to online advertising once Google rolls out its new Chrome browser, with most…
cookies
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
SkyBet action sparks fresh ICO warning on ad cookies
The Information Commissioner’s Office has warned online companies they face tough sanctions if found to be unlawfully processing people’s data…
Google decision triggers warning of ‘major signal loss’
The UK’s leading advertising and marketing industry bodies have pledged to work closely with Google following its decision not to…
Google U-turn reaction: ‘No time to sit back and relax’
Google’s decision not to scrap third-party cookies in Chrome has come as a shock to some, and as an inevitablity…
Marketers rejoice as Google axes plans to ditch cookies
Google has performed one of the biggest U-turns in recent history by scrapping plans to ditch third-party cookies in its…
Personalisation fears grow despite 4 years of warnings
Marketers might have had 4½ years to get ready for Google to pull the plug on third-party cookies – the first…
Cookies are toast; act now to get ahead of the game
Google’s recent delay on the deprecation of third-party cookies in Chrome may elicit a sigh of relief from some marketers,…
Most marketers still fearful of the post-cookie world
It might seem as though Google’s third-party cookies have been crumbling longer than the Acropolis in Athens but most marketers…