GDPR five years on: ‘Firms just don’t fear enforcement’
Privacy campaigner Max Schrems has used the fifth anniversary of GDPR to launch a scathing attack against the lack of…
B2B data
Decision Marketing Data Clinic: Financial services 2.0
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing Data Clinic: Action plan for utilities
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing Data Clinic: Financial services plan
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Industry sees huge surge in data-driven marketing deals
The pursuit of breakthrough data-driven marketing strategies and campaigns was behind a major rise in marketing sector M&A activity in…
Royal Mail marketing chief Chisholm joins top exodus
Royal Mail has lost its second top-level marketer in just over three months with head of marketing Fraser Chisholm following…
MeritDirect eyes expansion with private equity deal
US data group MeritDirect is targeting further expansion in both its domestic and international markets, including what it calls “strategic…
Experian unveils on-demand data analytics platform
Experian has launched a new analytics solution in the UK – following trials in the States – which it claims…
Brussels ePrivacy plans may send B2B down the pan
Business to business marketers could be forced to adopt an opt-in only marketing regime, according to a leaked version of…
Only 2% of firms trust the customer data they hold
Businesses might persist in talking a good game when it comes to improving the quality of their marketing data but…