That was then, this is now… the world according to AI
In the final instalment of our series revisiting the major industry issues we pinpointed at the end of 2022 we…
augmented reality
We Are Social backs agency to offer brands AR at scale
Clients are being offered the chance to launch augmented reality campaigns at scale, with the launch of a new agency…
Firms enter $8tn metaverse; one day consumers will too
The metaverse has turned from sci-fi concept into reality with consumer awareness soaring, and, even though few people can explain…
AR or bust: JSYK Gen Z think immersive retail is dope
Love ’em or loathe ’em, Generation Z consumers are the driving force behind a shift towards more immersive shopping experiences,…
Harrods turns on the AR to usher in Christmas displays
Harrods, the Knightsbridge luxury department store which opened in the 1840s, is turning to 21st century tech to keep the…
M&S Home to embrace CGI and AR with Happy Finish
Marks & Spencer is aiming to further tap into the growth opportunities of its Home division by implementing a raft…
UK unleashes boffins to create the next tech revolution
The UK Government has kick-started the search for the next game-changing technologies by setting up a new hub and unleashing…
AR breaks out from the geeks as retail eyes tech boost
Tech geeks may have been salivating over the potential of augmented reality for years but it has taken the Covid-19…
Asos trials AR app to let shoppers try on clothes online
Online fashion brand Asos is aiming to tackle one of the biggest issues for ecommerce sites and shoppers alike by…
Why marketing is in need of an augmented reality check
Today’s brands face a significant dilemma: in an increasingly ‘always on’ digital world where it’s never been easier to reach…