Brands set to splash £10.5bn on festive advertising blitz
Advertisers are expected to spend a record £10.5bn during the festive season, marking a 7.8% increase from last year’s spend…
Advertising Association
AA/WARC report reaction: ‘Will Budget stunt growth?’
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend recorded a 13.4% increase to £10bn during the second…
Industry joins forces for new hub to ‘turbo-charge skills’
The UK’s leading advertising and marketing trade bodies have joined forces to tackle the industry’s skills and talent crisis with…
Taskforce reinforces vital role of responsible AI adoption
The Advertising Association is launching the first output from the AI Taskforce with a new report which outlines the AI…
AA/WARC report reaction: ‘Green shoots or false dawn?’
New figures from the Advertising Association/WARC Expenditure Report, reveal total UK adspend increased by a record 9.3% to £9.2bn during the…
It’s coming home: Q1 spend hits high; Q2 to score again
UK adspend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a…
More and more Brits see advertising as a force for good
UK consumers are increasingly recognising advertising’s ability to drive change in society, with new figures showing positive sentiment up an impressive…
Industry vows to work with Labour to boost UK economy
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…
UK ad exports overtake key industries to reach £18bn
New figures reveal that the UK exports more advertising services than it does engineering, telecommunications, legal, accounting, audio-visual, or architectural…
Industry steps up campaign to demystify political ads
The advertising industry is renewing its awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads…