Dearth of data strategy hit Tesco US
Tesco’s decision to delay the launch of a Clubcard-style loyalty scheme has been added to the catalogue of cock-ups which…
Indepth
Case study: P&O’s 679% sales boost
With its first cruise ship setting sail in 1837, P&O Cruises has a rich heritage, but is now part of…
List market riding out the storm
Talk to most list brokers and, much like print firms, you wouldn’t be too surprised to hear them say the…
2012 review: when DM got smarter
So that was 2012, when – after plenty of false dawns – the year of the mobile actually came to…
Industry shock as Andy Carolan dies
The direct marketing industry is in shock following the death of former Tangible boss Andy Carolan – one of the…
Big Data: Good, bad and the ugly
It is enough to drive most marketers to drink, but few have an answer to the question of just how…
Digital legacies stuck in legal quagmire
Regulators on both sides of the Atlantic are being urged to draw up privacy legislation covering a deceased person’s digital…
Why Wheeler keeps on running…
You might think that in agency circles, the collapse of a rival business would set the champagne corks popping –…
DMA rallies team for £47bn fight
With the success of Team GB giving the nation a warm glow, it may be tempting to brush the current…
Are data enforcers up to the job?
The phrase “wake up and smell the civil monetary penalty” may not quite carry the menace of the Kray twins,…