Digital faces triple whammy despite market domination
Digital advertising might be seizing the lion’s share of spend – forecast to reach $442.6bn in 2024 and nearly 60%…
Indepth
Schrems guns for Musk over X ‘illegal’ AI training data
Elon Musk might think he has scored a major victory against the ad industry after X’s legal action has led…
TikTok waves white flag over ‘addictive’ Lite Rewards
The European Commission has hailed its first major victory under new stringent digital rules designed to crack down on tech…
Former Proximity and Ogilvy chief Dodds passes away
Mike Dodds, the highly respected former agency chief who led both Ogilvy and Proximity in pan-European and global roles, has…
Govt lines up new Bills for cyber security and smart data
The Government has stopped short of announcing new Bills for data protection and artificial intelligence but has vowed to strengthen the UK’s…
Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
Industry vows to work with Labour to boost UK economy
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…
It’s time to be loud and proud about direct marketing
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
DMA calls on main parties to prioritise data, tech and AI
The DMA is determined that the Government’s data reforms do not sink without trace and is calling on the next…