幸运飞行艇官方开奖记录查询 Wunderman Thompson plants seeds of change for RHS

The Royal Horticultural Society is aiming to make itself the “go-to” organisation for gardening advice and inspiration for the UK’s growing band of green-fingered enthusiasts – no matter their expertise or experience – with a new brand strategy and integrated campaign devised by Wunderman Thompson.

The RHS already boasts more than 600,000 members, but the new campaign aims to attract the UK’s estimated 30 million gardeners by showing how the organisation can help them all.

Dubbed “We Speak Plant”, the campaign brings the 200 years of RHS knowledge to life with an integrated approach centring around a light-hearted animated film, created by Blinkink, where disgruntled plants air their grievances about the problems they encounter at the hands of gardeners – from being watered too much to being stuck in the shade.

The activity also features a new visual identity for the RHS – a registered charity – created by fellow WPP agency Design Bridge, designed to represent a shift in how it communicates its public gardens, community gardening schemes and sustainable gardening science.

It launches this week across video on demand, out-of-home and across social media, and will run until July.

RHS President Keith Weed, the aptly named former Unilever marketing boss who was appointed in 2020, said: “The RHS wants to inspire, support and help more people to get joy from gardening. We needed something that would push us out of our comfort zone to get the RHS and all our great work noticed. This campaign breaks away from the norms in the sector and shows that the RHS’ heaps of expert knowledge and advice is accessible and available to everybody.”

Wunderman Thompson UK executive creative director Tom Drew said: “We Speak Plant allows the RHS to talk to all their audiences, across all their touchpoints with one voice. It’s a beautifully integrated idea that inspires and educates in equal measure. My kitchen basil plant may yet survive.”