Welsh firm belted for mass of illegal calls, even to dead

grave 2Welsh home improvement firm Home2Sense has been pummelled for making nearly 700,000 illegal phone calls to people registered with the Telephone Preference Service – even targeting people who had died – and earning itself a £200,000 fine to boot.

Following more than 60 complaints from members of the public, an Information Commissioner’s Office investigation found that the company suffered from a multiple personality disorder, illegally identifying itself with different trading names when calling customers, including ‘Cozy Loft’, ‘Warmer Homes’ and ‘Comfier Homes’.

One complainant said: “Asked to speak to Mrs X who happens to be my late mother who passed away over 10 years ago as the loft insulation needs to be surveyed as it may cause problems. They called 3 times. This was distressing as they were asking to speak to my late mother. Surely being on the TPS register should stop these calls and they need to be prosecuted.”

Another stated: “Said they were a local surveyor and said I’d had loft insulation replaced a long time ago. Also said I might be eligible for a free grant to replace it again. They knew my name, my address and my telephone number. This is my recently deceased mother’s house that I have just inherited in the last few months. It was extremely upsetting to have someone deliberately cold-call me. They said it was not illegal to phone someone on the TPS list and they couldn’t be fined for doing this.”

The ICO discovered that Home2Sense, whose sole director is listed on Companies House as Carl Tingley, made a total of 675,478 nuisance calls between June 2020 and March 2021, offering insulation services to people.

Home2Sense told ICO investigators that customer data was acquired from an “unknown source” and blamed its staff for not screening the phone numbers in their database against the TPS, drawing a stinging rebuke from Head of ICO Regions Ken Macdonald.

He said: “Home2Sense’s dismissive attitude, coupled with its attempts to deflect responsibility for compliance with the law onto its staff, shows a complete disregard for people’s privacy rights.

“Some of the complainants described the calls received as ‘aggressive’, and the company caused two complainants to feel distressed and upset when they asked to speak to a relative that had passed away.”

“Business owners operating in this field have a duty to have robust procedures and training in place so the law is followed. Attempts to rely on ignorance of the law, or trying to pass the buck onto members of staff or external suppliers, will not be tolerated.”

The ICO has also issued the company with an enforcement notice ordering it to stop making unsolicited marketing calls.

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