Unilever to bolster AI as Greenpeace steps up protests
Unilever has strengthening its partnership with Accenture to simplify its digital operations and apply generative AI to drive efficiencies across…
Unilever
Cannes ’24: D’Ott-fuelled jolly or epicentre of creativity?
Another year, another Cannes Lions International Festival of Creativity has drawn to a close. Awards-wise, WPP regained the title of creative…
Unilever hands Accenture global brief to scale GenAI
Consumer goods giant Unilever is strengthening its relationship with Accenture – which first began in the 1990s – to support…
‘Distressing’ Dove body image ad gets all-clear from ASA
Unilever’s Dove brand has escaped a battering by the ad watchdog over a campaign designed to combat body shaming, despite…
Shrimp gag flags Hellmann’s role in a summer Barbie
Hellmann’s is the latest brand to jump aboard the Barbie movie bandwagon with a new tongue-in-cheek campaign running across the…
Persil ‘kinder to our planet’ claim booted out by ASA
Unilever has become the first high profile victim of a new crackdown on so-called greenwashing, after a major campaign for…
Lynx crunches 46 terabytes of data for new AI brand
Unilever brand Lynx – which until recently used a mass of scantily clad women hunting down a young man to…
Forster to lead Oliver U-Studio as Katter nets new role
Inhouse agency specialist Oliver has hired Wunderman Thompson chief growth officer Simone Forster in a shake-up of its dedicated Unilever…
Forget ‘Down & Dirty’, Simple wants to spread kindness
Unilever is testing the waters to see if new coronavirus-inspired conscientious, community-loving, caring and sharing consumer actually exists, with its…
Weed vows to dig deep to help RHS blossom once more
Former Unilever marketing boss Keith Weed is exchanging the cut and thrust of the advertising industry to get his hands…