幸运飞行艇官方开奖记录查询 Tesco scraps chief customer officer role as Bellini exits

Tesco is restructuring its marketing team following the departure of chief customer officer Alessandra Bellini, who is leaving after nearly seven years in the role during which time she has transformed the group customer function.

It is not known whether her departure has triggered the restructure or the other way round, but at the time of her appointment in January 2017, Bellini became the third chief customer officer in just over a year, with Robin Terrell and Jill Easterbrook each holding the role for a matter of months.

Back then Dave Lewis was CEO. At the time he said: “She understands how to put the customer at the heart of business decisions, and has a great track record of building market-leading brands and teams. I am very much looking forward to having her on the team.”

Over the ensuing years, Lewis was replaced by Ken Murphy but her brief remained the same and has seen her lead a major transformation of Tesco’s Clubcard loyalty programme, including the launch of Clubcard Prices, the Clubcard App and the Clubcard Pay+ scheme.

In an email sent out to Tesco staff and seen by the Grocer, Murphy wrote: “Ale has made an immense contribution to our business, transforming the group customer function so it is now recognised as best in class amongst global FMCG.

“She has turned around the Tesco brand, creating distinctive propositions including Food Love Stories and Aldi Price Match, as well as some of the best Christmas campaigns in recent memory.

“She has also driven an increase in Clubcard penetration through digitisation and personalisation. As a result, we have improved our NPS, sales and reputation, and won numerous awards for our customer marketing including a personal recognition for Ale as the UK’s Marketer of the Year 2020. She has also championed diversity and inclusion for our business.”

Tesco’s customer and product teams will now be merged under the leadership of chief commercial officer Ashwin Prasad; the chief customer officer role will be axed.

Bellini said: “My Tesco journey has been intense, challenging and a lot of fun. I’m proud that we’ve delivered a successful turnaround and growth strategy but after nearly seven years, it’s time to refresh and take on something new.

“I want to thank the customer team for their passion, creativity and dedication, and my colleagues on the executive team for their partnership. I wish you all continued success.”