In pod we trust: Young prefer audio over social media
Podcasts have emerged as the new go-to medium for brand discovery, especially among younger audiences, with a new study suggesting…
Spotify
Spotify in-house agency offers up 615m users to brands
Music, podcast and audi books streaming giant Spotify is launching an in-house creative agency to work with brands and agencies…
In the mood for Berlin? EasyJet unveils ‘playlist’ hols
Holidaymakers will now be able to book the break of their musical dreams following a collaboration between EasyJet and Spotify,…
Ham, egg and Slits? Gousto cooks up Spotify deal
Recipe box Gousto has cemented a partnership with Spotify to launch a new platform that will provide recipe recommendations based on…
Mad for it: Covid weary Brits now 24 hour party people
The late “Madchester” impresario Tony Wilson once compared Shaun Ryder to WB Yates and it seems UK consumers are also…
Spotify ad launch eclipsed by fresh GDPR investigation
Spotify’s first big advertising launch of the year – which has seen the streaming giant expand its ad targeting from…
Apple, Spotify, Google and Netflix face GDPR data probe
Tech giants which provide streaming services – including Apple, Amazon, Netflix, Spotify and Google – have been accused of breaching…
Spotify beats off complaints over saucy ad campaign
Music streaming service Spotify has escaped censure from the ad watchdog over two ads – aired at a time when…
Why big data should be music to all marketers’ ears
With MEPs urging the European Commission and data regulators to ensure companies which use big data are more transparent about the…
Sky axes paid-for music service
BSkyB is understood to be closing down its Sky Songs subscription music service, which took on the likes of Spotify…