Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
omnichannel marketing
Top brands join Ann Summers for ‘House of Underwear’
Ann Summers is jumping into bed with top brands including Calvin Klein Underwear, Lemonade Dolls, Curvy Kate, Nudea to set…
Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
Angling Direct hooks in hefty profits as fishing flies
Mortimer and Whitehouse: Gone Fishing might not be the Love Island generation’s idea of a fun watch but it seems…
Marketers getting tied up in multiple content systems
Hyper personalisation and localisation remains more of a pipedream than a reality for most brands with an increasing number of…
New payments data tool woos omnichannel retailers
Omnichannel retail businesses are being targeted with the launch of a new payments data platform which it is claimed will…
Online’s not the only way as omnichannel retailing rises
A high street presence is increasingly influencing consumers’ decisions on whether they buy from brands online, with the rise of…
Pets at Home data strategy barking up the right tree
Pets at Home has once again hailed its data-driven marketing strategy for yet another sales surge, with the company predicting…
Omnichannel marketing is still far from omnipresent
Marketers might talk a good game on omnichannel marketing but few are actually cracking it, with a new Gartner study…
Pret A Manger hires VCCP for omnichannel expansion
Pret A Manger is ramping up its transformation strategy – accelerated by Covid lockdowns – with the appointment of VCCP…