Morrisons boosts loyalty war with More Card expansion
Morrisons is ramping up its More Card loyalty scheme to “give customers even more bang for their buck” by offering…
Morrisons
Morrisons launches new burst for More Card scheme
Morrisons is ratcheting up its commitment to the More Card loyalty scheme with the launch of a new brand platform…
Morrisons unleashes More Card ‘big bazooka’ price cuts
Morrisons is ratcheting up the loyalty pricing wars by slashing the cost of over 2,000 products for More Card club…
Morrisons plans to plough millions into More scheme
Morrisons is aiming to recapture market share which has been lost to Aldi by overhauling its More loyalty scheme, as…
Morrisons marketing chief quits after just three months
Morrisons’ chief customer and marketing officer Darren Blackhurst, who joined on an interim basis with a view to taking on…
Morrisons ramps up retail media with new ad plans
Morrisons Media Group is launching a raft of new media tools as it ramps up its advertising opportunities for brands…
CMA launches review of supermarket loyalty pricing
The Competition & Markets Authority has officially launched its probe into supermarket loyalty pricing – first flagged up in November…
CMA to probe supermarket loyalty ‘member-only’ deals
The Competition & Markets Authority is to launch a major review of loyalty scheme pricing by supermarkets, insisting that the…
Morrisons drafts in Tesco expertise for More Card boost
Morrisons is turning to Eagle Eye, the tech company backed and run by former Tesco chiefs Sir Terry Leahy and…
Morrisons ad blitz revives strapline and loyalty card
Morrisons is aiming to roll back the years by reprising its “More Reasons To Shop At Morrisons” strapline from 2006…