Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
location data
Will Covid-19 bring a new era of location data sharing?
When it comes to location-based marketing, it is fair to say that there has never been a single point of…
Moss Bros runs location marketing trial to suit you sir
Moss Bros, the under pressure suits and formalwear retailer, is attempting to regain ground lost to online retailers by running…
OS hires Vodafone insight boss as first chief data officer
Ordnance Survey has hired its first chief data officer in the organisation’s 225-year history as part of plans to extract…
Geodemographics ‘useless’ as contextual data rules OK
Bad news for father of geodemographics Professor Richard Webber – and the data companies which base their products on his…