Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
Kantar
Madmen urged to be more nuanced to woo ‘new men’
Brands must ditch the monolithic, narrow-minded view of masculinity and make a shift in how they reach men, to build…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…
Insight chiefs woo ‘outsiders’ for AI recruitment drive
Data and insight professionals are facing an uphill battle to adapt to the impact artificial intelligence tools are having on…
Brands axe X but ultimately consumers prefer print ads
Elon Musk’s Cannes Lions charm offensive appears to have fallen on deaf ears, with fresh evidence suggesting that marketer confidence…
Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…
Game for a laugh? Brits want ‘feelgood’ Xmas TV ads
Brand owners and their agencies who are still putting the finishing touches to their Christmas ads are being urged to…
UK brand owners urged to ‘differentiate to accumulate’
British brands are finding out to their cost that being well-known is simply not enough to set themselves apart from…
Marketers ‘must move beyond seductive demographics’
Further evidence has emerged for marketers to move beyond broad-based demographic data – no matter how simple and seductive it…
What a waste: ‘CMOs prioritise the wrong channels’
Marketers are stubbornly ploughing their budgets into media channels that are simply not the most effective, with a major disconnect…