Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
Jicmail
Election delivers mail boost as volume and attention rise
New figures confirm that July’s snap general election prompted a major boost in mail volumes in Q2 2024, while at…
Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
Retailers ‘need to wake up to the power of the mailshot’
Retail chiefs are being urged to follow the likes of Marks & Spencer, Hillary’s and Morrisons who are reaping the benefits…
Door drops show mettle as industry rides out the storm
Annual expenditure on door drops has held firm year-on-year, with both spend and volume resisting budget cuts, despite a largely…
Mailshots prove a boon for under the cosh consumers
Direct mail and door drops continue to be key channels in efficiently delivering key messages to consumers when times are…
‘Everything crossed’ as posties vote to end mail dispute
The direct mail market is keeping its collective fingers – “and everything else” – crossed that the highly damaging and…
Warm mailings ‘get ten times the response of cold mail’
The benefits of using direct mail to boost levels of customer loyalty and engagement rather have been revealed at last,…
Mail defies strikes and cuts to outgun rival channels
The humble mailshot continues to outperform other marketing channels, with new figures showing that over the Christmas trading season, more mail…
Top brands boost mail as campaign effectiveness soars
The postal dispute might still be raging but the largest direct mail advertisers have been more visible than ever on…