UK shoppers failing to see benefits of data exchange
The UK retail sector could find its data-driven marketing efforts severely curtailed under the new EU data protection regime, with…
ICLP
Aldi and Lidl hit back as customers knock loyalty efforts
Aldi and Lidl have scotched suggestions that their customers are as promiscuous as a colony of rampant rabbits after a…
Retailers struggle to secure true customer devotion
The majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only…
Loyalty schemes ‘must get under skin of shoppers’
Consumers’ appetite for loyalty schemes is showing no sign of waning but – and this is a big but –…
Avis hands Euro loyalty to ICLP
Car hire firm Avis is understood to have handed the launch of its pan-European loyalty scheme to ICLP following a…