HH Global is beefing up its retail offering by snapping up international activation business Displayplan, which specialises in design engineering and production management of complex point-of-sale solutions and experiential customer interactions.
Founded in 1984, Displayplan has over 70 employees in four offices worldwide, providing creative solutions for global brands, delivering retail display programmes.
HH Global, which provides tech-enabled creative production and procurement for some of the world’s biggest retail brands, will tap into Displayplan’s expertise to extend to its broad retail solutions portfolio.
Displayplan’s creatives, designers and engineers will join the 500-plus members of the HH Global Creative + Digital community, who operate in 34 studios across 15 countries.
It is claimed the move will create a team of the best creative talent, focused on delivering big impact for clients’ big ideas in global retail.
HH Global chief client officer Nadia Pelekanos said: “The combination of our companies represents a progressive move for HH Global and builds significantly on our global retail capability.
“The acquisition is not only driven by a fundamental alignment in our strategic vision, but by the opportunity to combine our award-winning teams and our complementary solutions to deliver simplicity across the supply chain and enhanced creative capabilities for global brands.
“We have been investing significantly in the development of our global Creative + Digital capabilities over the years adding data, strategy, creative and design to deliver enhanced and innovative solutions for our retail clients.
“The award-winning creative and production team from Displayplan, along with their digital and shopper marketing strategists, will strengthen our existing capabilities and enable us to continue to drive advancements in creating superior connected shopper experiences.”
Displayplan managing director Scott Morris added: “We have achieved great success and recognition over the past 40 years, which is a testament to the outstanding team we have created and the impressive client portfolio we have secured but it is time for us to enter the next phase of growth for our people and for our clients.
“The amalgamation of our businesses will provide our impressive portfolio of retail clients with access to enhanced services, wider solutions, deeper expertise and capability and our teams with expanded career opportunities.
“We are excited about this next step in our journey with HH Global and we are looking forward to working with our new colleagues.”
HH Global CEO Kristian Elgey (pictured) said that M&A is an important growth lever for the business as it evolves and enhances its solutions to deliver more impact in supporting its clients’ growth ambitions.
He concluded: “This acquisition is a great example of the opportunities available to add complementary capabilities and talent to HH Global to enhance our established solutions. I’m looking forward to welcoming our new colleagues and bringing our enhanced capabilities to life for our clients.”
Related stories
HH Global launches tool for green impact of all activity
HH Global completes deal to acquire Adare International
Blueberry Wave and GBG acquisition unite as HH Global
HH Global swallows US giant to boost expansion plans
Wake up to data-driven ESG – and ASAP – brands told
