Ross Kemp powers up smart meters for Smart Energy
One-time-hardman-turned-investigative-TV-reporter Ross Kemp has switched his focus to the controversial promotion of energy smart metres, bigging them up for Smart…
energy
Tom Daley makes a splash for British Gas repairs push
British Gas is aiming to promote its fast and reliable heating and hot water repairs, available to all UK households,…
Lucky Generals tunes up EDF’s biggest ever campaign
EDF is launching a new brand platform called “Change is in our Power”, designed to inspire pride in its people,…
E.On sends ‘you’re due to leave us’ letter to dead man
German-owned energy giant E.On has been accused of being “insensitive and crass” after sending out a personalised letter to a…
E.On pools pan-European media business in major pitch
Energy group E.On is overhauling its European media agency relationships, handing the business to Mediaplus International following a multi-stage competitive…
BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
Clean energy start-up Aira hires UK agencies and chiefs
Swedish group Vargas Holding is launching a clean energy-tech business Aira with a raft of UK agencies and an in-house…
Wunderman bags Beko’s global data-driven business
Home appliance giant Beko has appointed Wunderman Thompson UK to launch its new global brand positioning, embracing strategy and creativity…
SSE brings in Iris to fuel strategy for net zero energy
Energy company SSE has appointed Iris to a two-year contract to evolve the “We Power Change” brand platform and align…
Colwell joins bio-fuel group to lead marketing operation
Former Media Octopus and LBM chief Andrew Colwell has become the marketing director of bio-fuel CHP, sustainable energy and carbon…