Marketers find reasons to be cheerful, part 1, 2 and 3
Further evidence has emerged of marketers’ unshakeable optimism over the future of their profession – despite the economic turmoil, the…
Econsultancy
The key lessons from 2022: Time for a skills refresh
The role of a modern-day marketer is more fast-paced than ever. Changes happen rapidly which means marketing professionals must have a…
Econsultancy Live signs TikTok, B&Q and L&G chiefs
Senior executives from TikTok, B&Q, Financial Times and Legal & General will be among the speakers taking to the stage…
Econsultancy unveils on the job training for marketers
Marketers are being offered a new on-demand personalised training model which can be accessed at work, in a move designed…
Personalisation no longer enough, brands must go hyper
Email marketing may continue to be the channel of choice for UK consumers for receiving offers, content, incentives, and rewards…
Brands ‘in dark over email waste’
Some 88 per cent of marketers don’t know how much of their digital marketing budget they are wasting on non-delivery…
Digital sparks offline budget boost
UK marketers are planning to boost spend on traditional techniques, such as direct mail, on the back of renewed confidence…
Email marketing ‘worth £336m’
The UK market for email marketing platforms and services is now worth £336m, according to a new report, which claims…