Wimbledon ‘Catch Me Up AI’ tool courts tennis lovers
Tennis lovers might still be reeling from the disappointment of Andy Murray’s early withdrawal from the Men’s Singles at the…
customer engagement
Matalan recruits ex-Co-op chief to build customer unit
Cut-price designer chain Matalan has appointed former Co-op executive Ali Jones as chief customer and omnichannel officer with a brief…
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…
Customer data failings fuel £7.1m fines for betting giant
The gambling industry has once again found itself in the gutter after two Kindred Group companies – 32Red and Platinum…
Customer centric firms ‘grow faster and are more agile’
Customer centric organisations grow nine times faster and are four times more likely to have highly satisfied employees, and the…
Value – and values – now key to customer engagement
Anyone still in any doubt as to the merits of diversity and values-led marketing should surely be won over by…
Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…
Teleperformance hit by exposé over WFH ‘staff spying’
Contact centre giant Teleperformance, whose clients include Google, Facebook, Apple, Microsoft, Netflix, VW, Dell, HP and Philips, has been flayed…
Brands go on moral crusade to keep customers on board
Ethics and morality have now taken centre stage in the marketing department, corporately even if not individually, with brands doubling…
Omnicom’s C Space promotes DeVlieger to global CEO
Omnicom-owned global customer agency C Space – which counts Walmart, Ikea, McDonald’s and Tesco as key clients – has handed…