Carlsberg Group, the company behind the eponymous lager brand as well as San Miguel, Kronenburg 1664, Holsten, Tuborg and Tetley’s, has appointed We Are Social has been appointed as its global social media agency of record.
The agency’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios.
The agency’s scope includes key brands like Tuborg, Somersby, and 1664 Blanc, with campaigns spanning multiple global markets and it will collaborate closely with Carlsberg Group’s global media agency of record, iProspect.
Carlsberg Group global digital marketing and media director Henna Mertsola said: “We were impressed by We Are Social’s combination of creative reputation and global reach, and their ability to bring new technologies into our social approach. We’ll be collaborating to create more globally consistent and social first content and bring new and fresh ideas to our brands. We’re looking forward to seeing the work come to life.”
We Are Social client partner Lisa Austin added: “We’re thrilled to be working with such a progressive business as Carlsberg Group, with brands who genuinely want to create cutting edge work.”
The agency’s client roster also includes Adidas, Activision, McCain, Pepsi, Meta and Samsung.
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