Digital agency Jellyfish has recruited B&Q marketer Steve Warrington as digital strategy director as part of plans to boost its digital transformation offering.
He has spent more than four years at B&Q, most recently as head of performance media and optimisation, where Warrington was responsible for all performance media channels at the home improvement and garden living retailer. He brings over 10 years of brand-side experience to his new post, with previous roles at Ryman, Dreams, Hackett and Wickes.
At Jellyfish, Warrington is tasked with providing strategic digital support and consultancy to clients as they continue to transform their business for the digital age.
Jellyfish, which was set up in the US in 1999, has UK offices in London, Reigate and Brighton.
Chief executive Rob Pierre said: “Enabling clients to tap into the knowledge and expertise of marketers with a proven track record of digital transformation within large brands is one of the main reasons we created this new and unique role. The ability to empathise with clients, having already faced similar digital challenges as a brand marketer himself, makes Steve an invaluable addition to the Jellyfish team.”
Warrington added: “Digital transformation continues to be one of the biggest challenges that businesses are having to face. Having been through the process, it’s great to have the opportunity to advise other brands with their own digital journey. Jellyfish’ continued expansion makes this an exciting time to join the agency.”
Warrington’s appointment is the agency’s third senior hire in as many weeks: Diageo head of programmatic Gawain Owen recently became digital strategy director, while AudienceScience vice-president of global platform and ad operations Geisla de Souza has joined as head of display for the EMEA region.
