Kevin gets the chop as ASA slices up Aldi price claims
Aldi’s Kevin the Carrot ad might have reached the dizzy heights of Christmas Number One again last year but the…
Aldi
Asda drafts in ex-Aldi chief to head up marketing team
The UK supermarket marketing wars have taken another twist, with Asda bringing in Adam Zavalis – who has had two…
Aldi hunts ecommerce teams for online shopping return
Aldi has signalled it plans to reboot its online shopping service, with the launch of a major recruitment drive for…
Aldi dating app aims to get to the heart of the matter
Discount supermarket Aldi is aiming to drum up business and show the love North of the Border with the launch…
John Lewis festive ad nets top spot on social channels
It seems Christmas ads not only divide opinion among the marketing and advertising community, consumers are also split down the…
Forget CMO or CDO, Aldi hunts chief egg tasting officers
Chief marketing officers might be on the way out, and chief data officers may be hard to recruit but Aldi…
Aldi hands social media activity to McCann UK division
McCann Worldgroup has strengthened its grip on the Aldi marketing business with the appointment of social media division Live UK…
Aldi exacts revenge on Tesco in cheap as chips ad war
The battle royale between supermarket chains over which is the cheapest has taken yet another twist after a complaint by Aldi…
Aldi caught cooking the books to woo Tesco shoppers
Aldi has been caught red-handed fiddling the figures in a price comparison ad campaign which claimed that a stack of its…