Merkle buys CRM specialist with third deal in a year
US data-driven marketing agency Merkle has made its second UK acquisition in a month by buying inbound and outbound CRM…
M&A
Major groups fight new rivals as agencies play away
For most agency start-ups, the end game is getting a call from one of the big four marketing services groups…
Major groups in agency ‘land grab’
The bosses of independent agencies, especially those with digital and social media expertise, are likely to find themselves being inundated…