Isn’t it time to make precision marketing great again?
The term precision marketing has become something of a catch-all. It’s been dragged through the mud, misused and misunderstood so…
personalisation
Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Scotch & Soda raises glass to personalisation strategy
Fashion brand Scotch & Soda, favoured by the likes of Eddie Redmayne and Justin Timberlake, is hailing a five-fold incremental…
Brands turn to segmentation as GDPR hits data strategy
GDPR is having a major impact on marketers’ ability to run personalised campaigns, with the majority of companies switching to…
AllSaints embraces AI for new personalisation strategy
Leading retail brand AllSaints – whose celebrity fans include the likes of Christina Aguilera and Nicole Scherzinger – has implemented…
Personalisation strategy puts Lovehoney virgins at ease
Online adult retailer Lovehoney is hailing the implementation of a new customer experience platform for an increase in converting first…
‘Simple’ personalisation fails to impress consumers
Personalisation may be seen as the holy grail for marketers, but simply sending customers birthday greetings or addressing them by…
Dixons Carphone hires chief for digital transformation
Dixons Carphone is banking on a data-centric strategy to reverse its slump after hiring the man credited with turning home…
Effective personalisation? You’re more likely to see yeti
The effective use of cross-channel marketing appears to be as elusive as Big Foot for most in the industry, if…