Posterscope deal eyes surge in digital poster market
Outdoor media agency Posterscope has bolstered its digital capabilities with the acquistion of data-driven out of home specialist Liveposter, in…
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Exterion beefs up insight with new data partnership
Exterion Media, the company which recently retained the London Underground advertising business, is further strengthening its analytics capabilities by bringing…
WHSmith targets third parties with digital posters
WHSmith is introducing digital display screens in the principal windows of 100 of its top stores across the UK, which…
Outdoor media groups plan mass roll out of beacons
The outdoor ad industry is continuing to beef up its use of data-driven marketing with a new deal between Exterion…