Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Indepth
Wunderman brand ditched as WPP creates VML giant
WPP has merged Wunderman Thompson and VMLY&R, scrapping the Wunderman brand which has been synonymous with the creation of direct…
Four-fifths of companies will be using GenAI by 2026
The rise of generative AI is set to accelerate even faster, with Gartner predicting that four-fifths (80%) of business will…
City sees power of brand but needs educating on spend
The strength of a company’s brand is way more important than any other the factor – ahead of leadership and…
Industry pays tribute to ‘remarkably special’ Nigel Jones
Friends, colleagues and leading industry figures have paid tribute to FCB Global chief Nigel Jones – former junior chess champion,…
Retailers ‘need to wake up to the power of the mailshot’
Retail chiefs are being urged to follow the likes of Marks & Spencer, Hillary’s and Morrisons who are reaping the benefits…
Tech bosses block roll out of ChatGPT over data fears
The mass roll out of generative artificial intelligence tools in the workplace is being fiercely resisted by technology chiefs, despite…
Electoral Commission breach ‘threat to us all’, says DMA
The DMA has issued a stark warning that the major data breach at the UK Electoral Commission – which could…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
Meta dragged kicking and screaming into ad opt-out
Five years and countless hours of legal wrangling later, Meta has finally bowed to pressure to offer consumers an opt-in and…