‘Biggest ever push’ for Xperia
Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….
Acxiom
Sony Ericsson revamps top team
Sony Ericsson has overhauled its senior marketing team as part of plans to build a strong market share in the…
Single view key to ‘push me, pull you’ era
When Naomi Klein released her anti-corporate manifesto No Logo in the first month of the 21st century, it heralded a…
Acxiom hires European CIO
Acxiom, the interactive marketing services company, has hired former Pearson and NatWest IT executive Lester Pulsford as European chief information…
Sony Ericsson calls in Acxiom
Sony Ericsson Mobile Communications has appointed Acxiom to boost its customer engagement strategy, as part of a global deal to…
Combat VAT rise without the Prozac
With recent reports predicting the rise to 20 per cent VAT – on top of increases in rail fares, petrol…
£6bn VAT bombshell to hit brands
UK households are facing a £6.2bn bombshell when VAT rises to 20 per cent in January, according to a report…